- Developed, launched, and directed the store’s first blog – The Wildcat Store Blog – focusing on creating a multi-dimensional relationship with customers, ultimately building a unique and effective platform to communicate with the campus community. Featured in “A Tumblr Tutorial for Brands”, an article by MBS Textbook Exchange, Inc., as an example of how college stores can effectively use Tumblr to engage with students. - Revamped the store’s social media strategy to focus on interacting with followers by posting more engaging content, promoting events through visuals and YouTube videos, joining emerging social networks (Google+, Instagram, Tumblr), and redesigning the look and layout of each social profile. Efforts resulted in a 74% increase in Facebook fans, 34% increase in Twitter followers, 32% increase in YouTube video views, and a 22% increase in Instagram followers. - Coordinated monthly “Wildcat Wednesdays” events designed to boost school spirit and brand awareness, which were featured in an article on MBS Foreword Online. - Coordinated and oversaw event logistics: date and time, location, marketing and advertising campaigns, budgeting, event timelines, print and digital promotional materials, editorial content, staff schedules, photography and video, supplies, sponsors, entertainment, comprehensive event recaps.
- Taught and led group spin classes of 15 to 45 participants three days a week. - Planned effective curriculum for hour long spin classes.
- Applied traditional and guerrilla marketing tactics to advertise the Chipotle brand: handing out "Buy One, Get One Free" cards on campus, bringing chips and guacamole to meetings with potential partners, social media marketing, sharing print and digital promotional materials, and frequently wearing Chipotle branded apparel and accessories. - Organized an in store promotion during Finals Week of the Spring 2011 semester that brought in 1,000 students and resulted in a large increase in sales and brand awareness. - Independently brought the Chipotle brand to life by coordinating 21 events and promotions, thus increasing revenue, brand visibility , and restaurant traffic. - Involved Chipotle as a main sponsor in 30 of Chico State's largest events, including WRECTACULAR, a lifestyle festival with over 8,000 attendees. Donated prizes, gift bags, and branded cups, napkins, and utensils to events ranging from fundraisers, tournaments, festivals, raffles, and special events.
- Provided customer service for members of a full-service, $65 million recreation center. - Supervised weight room and cardio floor; enforced safety policies and procedures.
- Strategically organized tournaments and weekly practices. - Coached, motivated, and educated middle school girls.
- Used communication skills to determine and satisfy customer requests. - Developed excellent multi-tasking skills: made smoothies, handled cash transactions, took phone orders, stocked products, kept the front of the store clean and orderly.
- Responsible for coordinating the flow of 100+ customers on a daily basis. - Creatively and logically solved problems under stressful situations.
Bachelor of Science
Concentration: Recreation Administration, Event Management; Marketing
Activities: - American Marketing Association (AMA) - Recreation, Hospitality, and Parks Society (RHAPS) - Associated Students (AS) - Intramural sports - 2,500+ hours of event management and marketing experience - 1,000+ hours of volunteer work - Multiple part-time jobs - Marketing internship
Social media, marketing, event management, sports, sports marketing, basketball, football, fitness, cycling, blogging, writing, reading.
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